Privacy policy

How we collect, use and protect your information

Privacy policy

← Go back

Effective date: January 1, 2025
Last updated: September 4, 2026

AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C. (“Amprio Milano”, “we”, “us” or “our”) respects the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, store, disclose and otherwise process personal data when you visit our website, create an account, place an order, visit our showroom, contact Customer Care or otherwise interact with our products and services.

Where applicable law requires separate consent for a particular type of processing, we will request that consent separately.

1. Scope of this Privacy Policy

This Privacy Policy applies to personal data processed through our website and online store, customer accounts and checkout, showroom and Point of Sale transactions, email, telephone, WhatsApp, chat and Customer Care, delivery and pickup services, returns, exchanges and refunds, advertising campaigns and marketing activities, website analytics and attribution, events, surveys, reviews and other feedback.

This Privacy Policy does not govern the independent privacy practices of third-party websites, platforms or services that operate under their own privacy policies.

2. Information You Provide to Us

Depending on how you interact with Amprio Milano, we may collect:

  • your name, email address and telephone number;
  • billing and delivery addresses;
  • order information, including products, quantities, prices, order history, delivery instructions, returns, exchanges and payment status;
  • account information, including saved addresses, settings and preferences;
  • limited payment-related information such as payment method, transaction identifier, payment status, currency and order value;
  • Customer Care communications, emails, messages, chats, WhatsApp communications and information provided by telephone;
  • reviews, photographs, documents and other information you voluntarily provide;
  • marketing preferences and newsletter settings;
  • information provided to our staff during a showroom visit where required for a purchase, delivery or customer service request.

We do not receive or store full payment card numbers, CVV/CVC codes, PINs, online banking credentials or similar complete payment credentials. Such information is submitted directly to the relevant payment provider. We generally receive only the limited information required to confirm and manage the transaction.

3. Website Usage, Analytics and Advertising Data

We use a limited amount of technical and behavioural information to understand how our website is used, assess advertising performance, identify technical issues and improve the customer journey.

Depending on your consent choices and the technology involved, this information may include pages and products viewed, actions performed on the website, landing pages, referral source, campaign and attribution information, browser and device type, cookie and similar identifiers, cart activity, checkout and purchase events, date and time of interactions, and website performance or technical error information.

We may use identifiers and attribution information to understand how a visit or order originated and to distinguish interactions during the customer journey. Where possible, this information is used in aggregated or pseudonymised form rather than for direct identification of a visitor.

Amprio Milano does not maintain IP addresses as a dedicated customer-profile field. However, website infrastructure, analytics, security, advertising and other service providers may technically process IP addresses or similar technical identifiers where required to provide their services. Such processing may be governed by the respective provider's privacy practices.

For more information about cookies, analytics, advertising technologies and consent controls, please see our Cookie Policy.

4. Information We Receive from Third Parties

We may receive limited information from Shopify and other website infrastructure providers, payment providers and banks, courier and logistics providers, customer support and communications providers, analytics providers, advertising platforms, fraud-prevention and security providers, social media platforms, and professional advisers or service providers.

This information may include payment confirmation and transaction status, delivery and tracking information, advertising attribution information, campaign identifiers, security or fraud indicators, and information relating to interactions with third-party services.

5. How We Use Personal Data

We may use personal data to:

  • create and maintain customer accounts;
  • receive, confirm and fulfil orders;
  • process and verify payments;
  • arrange delivery and pickup;
  • manage returns, exchanges and refunds;
  • provide Customer Care and communicate about orders or service requests;
  • maintain website security and prevent fraud, misuse and unauthorised activity;
  • diagnose technical problems and improve our website, products and customer experience;
  • understand the customer journey and measure advertising and marketing performance;
  • attribute visits and orders to marketing sources where permitted;
  • send marketing communications where permitted by law and your preferences;
  • comply with legal, tax, accounting and regulatory obligations;
  • establish, exercise or defend legal rights and protect the rights, safety and legitimate interests of Amprio Milano, our customers and other persons.

6. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing, we may process personal data for performance of a contract or steps connected with a transaction, on the basis of consent, legitimate interests, compliance with a legal or regulatory obligation, protection of rights, property, safety or security, or another lawful basis available under applicable law.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Sharing of Personal Data

We may disclose personal data to service providers and business partners where reasonably necessary to operate our website, fulfil orders and provide our services, including Shopify and website infrastructure providers, payment processors, banks and financial service providers, courier and logistics companies, communications and Customer Care providers, analytics providers, advertising platforms, fraud-prevention and security providers, and professional advisers.

We aim to disclose only the information reasonably necessary for the relevant service or purpose.

We do not sell personal data. We do not authorise third parties to use personal data for their own independent marketing purposes unless this is separately permitted by applicable law and the relevant processing is disclosed to you.

8. Marketing Communications

Where permitted by law, we may send information about products, offers, news and promotions through email, SMS, WhatsApp, telephone or other communication channels you have chosen to use with us. Where consent is required, marketing communications will be sent only after the required consent has been obtained.

You can unsubscribe from marketing emails using the unsubscribe link included in the message. For other marketing preferences, contact customercare@amprio.ae.

Opting out of promotional communications does not prevent us from sending transactional or service-related messages concerning orders, payments, delivery, security or Customer Care requests.

9. Cookies and Similar Technologies

We and our authorised service providers may use cookies, pixels, tags, web beacons, local storage, SDKs and similar technologies for essential website operation, security and fraud prevention, maintaining sessions and cart functionality, remembering settings, analytics, advertising measurement, campaign attribution, understanding the customer journey and improving website performance and usability.

We generally classify these technologies as essential, functional, analytical or advertising technologies. Essential technologies may be used where necessary for the website to operate and where permitted by law. Where required by applicable law, analytical and advertising technologies are used only after consent has been obtained.

You can manage or withdraw your choices using the cookie controls available on our website. Further information is available in our Cookie Policy.

10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected. Retention periods may depend on order history, Customer Care requirements, returns, exchanges or disputes, accounting and tax requirements, fraud prevention, legal and regulatory obligations, and the establishment or defence of legal claims.

11. Data Security

We use reasonable organisational and technical measures designed to protect personal data from unauthorised access, loss, misuse, alteration or disclosure. However, no website, communications system or internet-based service can guarantee absolute security.

12. International Data Transfers

Some service providers used for our website, payments, communications, logistics, analytics, advertising and support may be located outside the United Arab Emirates or may process data in other countries. Where personal data is transferred internationally, we seek to limit the transfer to information reasonably necessary for the relevant service and apply measures appropriate under applicable law.

13. Your Rights

Depending on applicable law, you may have rights relating to your personal data, including the right to request access, request correction of inaccurate information, request deletion where applicable, withdraw consent, object to certain types of processing, or update marketing preferences.

To submit a privacy request, contact customercare@amprio.ae.

14. Children

Our website and products are not intended for persons who are below the age at which they can independently enter into a contract under applicable law. We do not knowingly collect personal data from children where legally required parental or guardian consent has not been obtained.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technologies, business practices or legal requirements. The latest version will be published on this page together with the updated “Last updated” date.

16. Contact Us

This website and online store are operated by AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C., a company registered in Dubai, United Arab Emirates, trading as Amprio Milano.

AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C.
Email: customercare@amprio.ae
Customer Care via WhatsApp: +971 52 259 8837
Phone & WhatsApp: +971 52 940 4669
Phone & WhatsApp: +971 52 177 3471
Address: Warehouse 23, Goshi Warehouse City, Al Quoz Industrial Area 3, Dubai, United Arab Emirates