Effective Date: 1 January 2025
Last Updated: 21 July 2026

This Privacy Policy explains how AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C, a company registered in Dubai, United Arab Emirates (“Amprio Milano”, “we”, “us” or “our”), collects, uses, stores, shares and otherwise processes personal information when you visit our website, create an account, place an order, visit our showroom, contact us or otherwise interact with our products and services (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to customers, prospective customers, website visitors, account holders, showroom visitors and any other person whose personal information we process in connection with the Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that your personal information may be handled as described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.

If you do not agree with this Privacy Policy, you should discontinue your use of the Services.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through:

• our website and online store;
• customer accounts and checkout;
• our physical showroom and point-of-sale operations;
• email, telephone, chat, WhatsApp and other communication channels;
• customer support, returns, exchanges and delivery services;
• marketing, advertising and analytics activities;
• promotions, events, surveys and customer feedback;
• other interactions connected with Amprio Milano.

This Privacy Policy does not govern the independent privacy practices of third parties that operate their own websites, platforms or services.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, website functionality, service providers, legal requirements or operational practices.

When we make changes, we will publish the updated version on this page and revise the “Last Updated” date above. Where required by applicable law, we may also provide additional notice or request your consent.

We encourage you to review this Privacy Policy periodically.

3. Personal Information We Collect

The personal information we collect depends on how you interact with us. We may collect information directly from you, automatically through the Services, and from third parties involved in providing or supporting the Services.

4. Information You Provide Directly

We may collect personal information that you provide directly to us, including:

• Contact information, such as your name, email address, telephone number, billing address and delivery address;
• Order information, such as products purchased, quantities, prices, order history, delivery instructions, returns, exchanges and payment status;
• Account information, such as account credentials, account preferences, saved addresses and communication preferences;
• Payment-related information, such as your selected payment method, transaction identifier, payment status, currency and order amount. We do not receive or store your full payment card number, card security code (CVV/CVC), PIN, online banking credentials or other complete payment credentials. Payment information is entered directly into and processed by the relevant payment provider. We generally receive only limited transaction information, such as the transaction identifier, payment status and payment confirmation necessary to process and verify your order.
• Customer support information, such as inquiries, complaints, requests, feedback, reviews, photographs, documents and other information you choose to provide;
• Communication information, including emails, messages, chat conversations, WhatsApp communications and information provided during telephone calls;
• Marketing information, such as newsletter subscriptions, promotion entries and marketing preferences;
• Showroom information, such as purchase details, delivery arrangements and information provided to our staff during an in-person interaction.

Some information is necessary for us to provide the Services. If you do not provide required information, we may be unable to create your account, process your order, arrange delivery, provide customer support or fulfil your request.

Please do not provide sensitive or confidential information unless it is necessary for a specific request and we have asked you to provide it.

5. Information Collected Automatically

When you access or interact with our website or Services, we and our authorised service providers may automatically collect certain technical and usage information, including:

• IP address;
• browser type and version;
• device type, device identifiers and operating system;
• language and regional settings;
• approximate location derived from technical information;
• pages viewed and products viewed;
• searches, clicks and other actions taken on the website;
• referring website, advertising source or campaign information;
• shopping cart and checkout activity;
• date, time and duration of interactions;
• website performance, diagnostic and error information;
• cookie identifiers and similar technical identifiers.

We use this information to operate the website, maintain security, remember preferences, understand how the Services are used, prevent fraud, improve performance, measure advertising effectiveness and improve the customer experience.

6. Information We Receive from Third Parties

We may receive personal information from third parties that support or facilitate our business operations, including:

• Shopify and other website or commerce infrastructure providers;
• payment processors, financial institutions and payment providers;
• shipping, courier, fulfilment and delivery providers;
• customer service and communication providers;
• analytics and website performance providers;
• advertising and marketing partners;
• fraud prevention, identity verification and security providers;
• social media platforms;
• business partners and professional advisers;
• publicly available sources, where permitted by law.

This information may include contact details, transaction information, delivery information, payment confirmation, advertising attribution, fraud or security indicators and information relating to your interactions with our Services.

We process information received from third parties in accordance with this Privacy Policy and applicable law.

7. How We Use Personal Information

We may use personal information for the following purposes:

• to provide, operate and maintain the Services;
• to create and manage customer accounts;
• to process, confirm and fulfil orders;
• to process and verify payments;
• to arrange shipping, delivery, collection and fulfilment;
• to manage returns, refunds, replacements and exchanges;
• to provide customer support and respond to inquiries;
• to communicate about orders, payments, deliveries, accounts and service-related matters;
• to personalise website content and product recommendations;
• to remember preferences and shopping cart activity;
• to improve our website, products, operations and customer experience;
• to analyse website usage and business performance;
• to measure the effectiveness of advertising and marketing campaigns;
• to send marketing communications where permitted by law and in accordance with your preferences;
• to operate promotions, surveys and customer engagement programmes;
• to detect, investigate and prevent fraud, abuse, security incidents and unlawful activity;
• to establish, exercise or defend legal claims and enforce our agreements;
• to comply with legal, accounting, tax, regulatory and reporting obligations;
• to protect our customers, employees, business and legal rights;
• for other purposes disclosed to you at the time the information is collected.

8. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following:

• Performance of a contract: where processing is necessary to process an order, accept payment, arrange delivery, manage a return or otherwise provide the Services you requested;
• Consent: where you have consented to a particular activity, such as receiving certain marketing communications or allowing non-essential cookies;
• Legitimate interests: where processing is reasonably necessary for our business operations, security, fraud prevention, service improvement, customer support or marketing, provided that those interests are not overridden by your rights;
• Legal obligations: where processing is necessary to comply with applicable laws, regulations, court orders, tax, accounting or regulatory requirements;
• Protection of rights and safety: where processing is necessary to protect the rights, property, security or safety of Amprio Milano, our customers or other persons;
• any other lawful basis available under applicable law.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before your consent was withdrawn.

9. Orders, Payments and Fraud Prevention

When you place an order, relevant personal information may be processed by Shopify, payment providers, financial institutions and fraud prevention providers to complete the transaction, confirm payment, detect suspicious activity and protect against unauthorised or fraudulent transactions.

We generally do not receive or store complete payment card numbers. Payment information is normally submitted directly to the relevant payment provider. The information available to us may include the payment method, payment status, limited payment details and transaction identifiers.

Orders may be delayed, reviewed, declined or cancelled where reasonably necessary to investigate suspected fraud, payment disputes, misuse, inaccuracies or security concerns.

10. Customer Communications and Call Recordings

We may communicate with you through email, telephone, SMS, WhatsApp, website chat or other channels you use to contact us.

Communications may be stored and reviewed for customer support, quality assurance, staff training, fraud prevention, record-keeping and dispute resolution.

Telephone calls may be recorded or monitored where permitted by applicable law and where appropriate notice has been provided. If you do not wish to participate in a recorded call, you may ask to continue the communication through another available channel.

11. Marketing Communications

Where permitted by applicable law, we may use your contact information to send news, product information, invitations, promotions, offers and other marketing communications through email, SMS, WhatsApp, telephone, postal mail or similar channels.

Where consent is legally required, we will send such communications only after receiving the appropriate consent.

You may opt out of promotional emails by using the unsubscribe link included in the message. You may also contact us at customercare@amprio.ae to update your marketing preferences.

For promotional messages sent through other channels, you may follow the opt-out instructions included in the communication or contact us directly.

Opting out of marketing does not prevent us from sending necessary service-related communications, such as order confirmations, payment notices, security messages, delivery updates, account notifications or responses to customer support requests.

12. Cookies and Similar Technologies

We and our authorised service providers may use cookies, pixels, tags, web beacons, software development kits, local storage and similar technologies in connection with the Services.

These technologies may be used to:

• operate essential website and checkout functionality;
• maintain security and prevent fraud;
• remember your settings and preferences;
• keep products in your shopping cart;
• enable customer account functionality;
• understand how visitors use the website;
• identify technical problems and improve performance;
• personalise content and product recommendations;
• measure conversions and advertising performance;
• support relevant advertising where permitted by law.

Cookies and similar technologies may fall into the following general categories:

• Strictly necessary technologies, which are required for core website, security, cart, account and checkout functions;
• Functional technologies, which remember preferences and improve website functionality;
• Analytics technologies, which help us understand website usage and performance;
• Advertising technologies, which help measure campaigns, attribute visits and purchases and, where permitted, provide more relevant advertising.

Where required by law, non-essential cookies and similar technologies will be used only after you provide consent. You may review or change your cookie preferences through the cookie settings available on our website, where provided.

You can also manage cookies through your browser settings. Blocking certain cookies may affect website functionality, account access, checkout, saved preferences or other Services.

Our online store is currently supported by Shopify. Information about cookies used by Shopify is available in Shopify’s Cookie Policy: https://www.shopify.com/legal/cookies.

13. Analytics, Advertising and Attribution

We may work with analytics and advertising partners to understand how users interact with our Services, measure advertising performance, identify the source of visits or orders, prevent duplicate reporting and improve our marketing activities.

For these purposes, we may process or share limited technical, transaction and interaction information, such as:

• cookie or device identifiers;
• IP address and browser information;
• website interactions and products viewed;
• advertising source and campaign information;
• purchase event, order value and currency;
• hashed or otherwise protected contact identifiers;
• transaction and event identifiers.

Such information may be used to measure whether an advertisement resulted in a visit, inquiry or purchase, create aggregated reports, improve campaigns and, where permitted by law, personalise advertising.

We do not provide advertising partners with complete payment card details or account passwords.

Where required by applicable law, advertising and analytics activities are subject to your consent or opt-out rights.

14. How We Share Personal Information

We may share personal information only where reasonably necessary to provide the Services, operate our business, comply with legal requirements or protect our rights.

Personal information may be shared with the following categories of recipients:

• Shopify and other website infrastructure providers;
• payment processors, banks and financial institutions;
• shipping, courier, fulfilment and delivery providers;
• hosting, cloud storage, IT and security providers;
• customer support and communication providers;
• analytics and website performance providers;
• advertising and marketing partners;
• fraud prevention and identity verification providers;
• lawyers, accountants, auditors, insurers, consultants and other professional advisers;
• government authorities, regulators, courts and law enforcement bodies where disclosure is required or permitted by law;
• buyers, investors, lenders, advisers or successors in connection with a proposed or completed merger, financing, restructuring, sale, acquisition or transfer of all or part of our business or assets;
• other parties where you have instructed us or provided consent.

Service providers are authorised to process personal information only as necessary to provide services to us or as otherwise permitted by applicable law.

We do not disclose personal information for purposes unrelated to our Services, business operations, legal obligations or the purposes described in this Privacy Policy.

15. Sale and Sharing of Personal Information

We do not sell personal information in exchange for money.

Certain privacy laws may define some uses of advertising cookies, pixels or other identifiers as a “sale”, “sharing” or use of personal information for targeted advertising, even where no money is exchanged.

Where these definitions apply, you may have the right to opt out through the cookie settings or privacy controls made available on our website, or by contacting us using the details below.

We do not knowingly sell or share the personal information of children for targeted advertising.

16. International Transfers

Amprio Milano is based in the United Arab Emirates. Our service providers, business partners and technical systems may operate in the United Arab Emirates and other countries.

As a result, personal information may be transferred to, stored in or processed in countries other than the country in which you are located. Data protection laws in those countries may differ from the laws in your country.

Where required by applicable law, we take appropriate steps designed to protect personal information transferred internationally. These steps may include contractual protections, transfers to jurisdictions recognised as providing an adequate level of protection, obtaining consent where appropriate, or relying on another legally recognised transfer mechanism.

17. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud and enforce agreements.

Retention periods depend on factors such as:

• the type and sensitivity of the information;
• the purposes for which it was collected;
• the duration of our relationship with you;
• applicable tax, accounting and regulatory requirements;
• the existence of a complaint, dispute, warranty or legal claim;
• fraud prevention and security requirements;
• whether you have requested deletion;
• technical backup and system restoration requirements.

In general:

• order, payment, invoice and accounting records may be retained for the period required by applicable tax, accounting and commercial laws;
• account information may be retained while the account remains active and for a reasonable period afterward;
• customer support and communication records may be retained for service quality, dispute resolution and legal protection;
• marketing information may be retained until you unsubscribe, withdraw consent or object, subject to limited suppression records necessary to respect your request;
• security and fraud prevention information may be retained for as long as reasonably necessary to protect our Services and users.

When personal information is no longer required, we may delete, anonymise or securely isolate it, subject to applicable legal and technical requirements.

18. Security

We use reasonable technical, organisational and administrative measures designed to protect personal information against unauthorised access, acquisition, loss, misuse, alteration, disclosure or destruction.

These measures may include access controls, authentication, encryption where appropriate, system monitoring, staff procedures, backups, security reviews and restrictions on access to personal information.

However, no internet transmission, electronic storage system or security measure is completely secure. We therefore cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you suspect unauthorised access to your account or communications.

19. Children’s Privacy

Our Services are intended for a general adult audience and are not directed specifically to children.

We do not knowingly collect personal information from children where parental or guardian consent is required by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorisation, please contact us at customercare@amprio.ae. We will review the request and take appropriate action where required.

20. Your Privacy Rights

Depending on your location and the applicable law, you may have certain rights regarding your personal information, including:

• the right to request confirmation that we process your information;
• the right to request access to personal information we hold about you;
• the right to request correction of inaccurate or incomplete information;
• the right to request deletion of personal information;
• the right to request restriction of certain processing;
• the right to object to certain processing activities;
• the right to withdraw consent where processing is based on consent;
• the right to request a copy of certain information in a portable format;
• the right to opt out of certain marketing communications;
• the right to opt out of certain targeted advertising, sale or sharing activities where applicable;
• the right to lodge a complaint with an appropriate data protection or regulatory authority;
• other rights available under applicable law.

These rights are not absolute. A request may be subject to legal limitations, exceptions, verification requirements or our obligation to retain certain records.

For example, we may retain information where necessary to complete a transaction, comply with legal obligations, prevent fraud, resolve a dispute, enforce an agreement or establish or defend legal claims.

21. Exercising Your Rights

To submit a privacy request, contact us at: customercare@amprio.ae.

Please describe your request clearly and provide sufficient information for us to identify the relevant records.

To protect personal information, we may ask you to verify your identity before completing a request. We may also request proof that an authorised representative has permission to act on your behalf.

We will respond within the period required by applicable law. Where permitted, we may extend the response period for complex or numerous requests and will inform you where an extension applies.

We will not discriminate against you for exercising a privacy right available under applicable law.

22. Third-Party Websites and Services

Our Services may contain links to third-party websites, social media pages, payment pages, courier tracking systems or other external services.

Third parties may independently collect and process personal information under their own privacy policies. We do not control and are not responsible for the privacy, security, availability, accuracy or content of independent third-party services.

We encourage you to review the applicable privacy policies before providing personal information to a third party.

23. Shopify

Our online store is currently hosted or supported by Shopify. Shopify may process personal information to provide commerce, checkout, account, security and related services to us and our customers.

In certain circumstances, Shopify acts as a service provider or data processor on our behalf. In other circumstances, Shopify may process information for its own purposes in accordance with its applicable privacy documentation.

You may review Shopify’s privacy information at: https://www.shopify.com/legal/privacy.

24. Complaints

If you have a concern about how we handle personal information, please contact us first so that we can review and attempt to resolve the issue.

Depending on your location, you may also have the right to submit a complaint to the data protection, consumer protection or other regulatory authority responsible for your jurisdiction.

25. Contact Information

If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact us:

Trading Name: Amprio Milano
Legal Name: AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C
Email: customercare@amprio.ae
Address: Warehouse 23, Goshi Warehouse City, Al Quoz Industrial Area 3, Dubai, United Arab Emirates
Phone / WhatsApp: +971 52 177 3471

26. Relationship with Other Policies

This Privacy Policy should be read together with our Terms and Conditions, Cookie Policy, Shipping Policy, Returns and Refund Policy and any other policies or notices made available through the Services.

If a specific privacy notice is presented when personal information is collected, that notice may supplement this Privacy Policy for the relevant processing activity.