Some objects sit quietly on a shelf. The six characters of Sagrada Familia do the opposite — they hold your gaze, start a conversation, and dare a room to be braver than its furniture. They are Baci Milano at its most expressive: portraiture turned into collectible objects, each face a fully realised personality you choose to live alongside. For a designer building a scheme with a point of view, it is a rare find — pop art home decor with a genuine pulse.
Curated for the design-led market by Amprio Milano, this is Sagrada Familia — Baci Milano's most expressive collection, one that belongs to the world of design but answers to the world of art. The brand frames it as a celebration of individuality: the ability to open up and value what makes each of us distinct. Six archetypes, six visual languages, one coherent family.
From Casa Baci to the collector's shelf
To understand the collection, start with the studio that made it. Baci Milano was founded in 2006 in Milan by Silvia Arienti and Giovanni Colombo, and every line still begins at Casa Baci, the brand's design home in the city. The house signature is fashion-meets-interiors: collections drawn from Italian comic art, Sicilian Baroque, botanical illustration and pop art, each one built as a complete story rather than a single product — and the Sagrada Familia collection is the boldest of them.
The collection's own statement captures the spirit: a lively celebration of the ability to open up and value others. That generosity shows up in the work as a contemporary, almost street-art energy — bold colour-blocking, graphic faces, no two characters reading the same way. Each character was drawn as an individual first and a product second, which is why the busts, cameos and tableware all feel like one cast rather than a pattern stamped across a catalogue.
Sagrada Familia sits firmly at the art end of that range. The hero pieces are sculptural heads, hand-finished in polyresin and standing around 25.5 cm tall — substantial enough to anchor a console, graphic enough to read across a room. Where most decorative ranges chase a palette, this one chases character. That is exactly why it has become a quiet favourite among collectors and the designers who buy for them.
Pop art home decor with a personality
What sets this apart from generic pop art home decor is that nothing here is decorative for decoration's sake. Each of the six characters carries a name and a temperament. L'Irriverente, the Irreverent, challenges convention. La Sognatrice, the Dreamer, is the romantic guided by imagination. La Vipera, the Viper, is the strategist with a keen, watchful intelligence. La Stilosa, the Stylish, speaks entirely through fashion. L'Hypster celebrates creative diversity, and Il Trasgressivo is the rule-breaker who pushes every boundary.
For a designer, that roster is a gift. You are no longer choosing an object to fill a gap; you are matching a character to a client's spirit, or to the mood of a particular room. There is a practical elegance to working this way, too: brief a client on six personalities and the conversation shifts from what colour to who are you — a far easier path to a decision, and a more memorable result.
The collection also taps a movement designers know well — the rise of the decorative face vase and the revived character head vase, portraiture you keep on a shelf rather than hang on a wall. Sagrada Familia gives that idea an Italian accent and a sense of humour. It is portraiture without the precious framing — art you dust, move and rearrange as freely as any other object in the room.
The pieces a collector starts with
A collection rarely arrives all at once, and Sagrada Familia is built to be gathered over time. The decorative heads are where most people begin. La Vipera is the natural first acquisition — sharp, composed, the strategist of the set — while L'Irriverente brings the wit that stops a sober interior taking itself too seriously. Each head is a genuine collectible design object: a piece you buy for itself, not as part of a set you must complete. For a working designer, that matters: you can specify one head for a project today and return for the matching cameo when the next room calls for it, confident the artwork and palette will still align. In our Dubai showroom we display the six as a group, and clients rarely talk about them one at a time — the characters read as a cast, which is exactly why collections grow.
From there, the range opens up. The wall-mounted cameos — the La Sognatrice cameo among them — let you carry the same characters into a gallery wall or a hallway where floor space is tight. For a sculptural moment with height, the Bottle with Sphere Magnum brings the collection's graphic energy to a console or bar in oversized form. Smaller pieces in matching artwork, from round boxes to plates, make natural entry points for a first-time buyer, or a considered gift for a design-minded friend who already has everything.
Styling the six across a design-forward scheme
Because each piece is so graphic, restraint is the styling rule. Give a single head room to breathe on a credenza or a stack of art books, and let its colour-work do the talking. Two characters can hold a mantel as a pair — the Dreamer and the Viper make a satisfying contrast of soft and sharp — but a third tends to tip the arrangement into noise. We follow the same rule on our own display credenza: one head, breathing room, nothing competing.
For warmth and a softer counterpoint to the polyresin, the Sagrada Familia plaid carries the same artwork into textile, useful when a scheme needs the pattern without another hard object. Across a broader styling story, the characters sit comfortably alongside other decor and lifestyle pieces with a contemporary, art-forward sensibility. In a minimalist interior, a single character becomes the room's wit; in a maximalist one, it becomes the punctuation mark that pulls a busy scheme together.
The point is never to fill a shelf — it is to give a room one or two objects that genuinely hold attention. Dust the heads and cameos with a soft, dry cloth and keep them out of direct, prolonged sun, and the colour stays as vivid as the day it arrived.
Who collects Sagrada Familia
Baci Milano's Sagrada Familia is for the client who wants their home to say something specific — and for the designer confident enough to let a single object carry the personality of a whole room. It rewards a considered hand: one character chosen well does more than a shelf lined with safe accessories. Start with the head whose temperament matches the space, add a cameo or a sphere bottle as the scheme grows, and you have a collection that develops a story over years rather than a single afternoon's shopping. Unlike a mass-produced accessory, each character is hand-finished, so the collection reads as gathered rather than bought wholesale — exactly the texture a considered interior wants. That is the quiet pleasure of collecting design with a face — and the reason these six characters keep finding their way onto the most interesting shelves.
About Amprio Milano
Amprio Milano is a Dubai-based destination for luxury tableware and home accessories. We curate seven European design houses — Baci Milano, Mario Luca Giusti, Seletti, Stories of Italy, Duccio Di Segna, Printworks and our own Simple Forms — and our team handles every piece we sell: unboxing, styling, gift-wrapping and advising hosts across the Gulf and worldwide.
What makes Sagrada Familia different from other pop art home decor?
Most decorative ranges sell a colour or a pattern. Sagrada Familia sells personality. Each of the six pieces is a defined character — the Dreamer, the Viper, the Irreverent and three more — drawn at Casa Baci in Milan and hand-finished in polyresin. You collect a cast, not a set, which is why designers reach for it when a room needs a point of view.
How do I care for the polyresin heads and cameos?
Keep it simple. Dust the heads and cameos with a soft, dry cloth, and wipe gently if needed — no harsh cleaners, which can dull the printed colour-work. They are indoor display pieces, so keep them out of direct, prolonged sun to protect the artwork. Treated this way, the colour stays as vivid as the day the piece arrived.
How should a designer start a Sagrada Familia collection?
Begin with one head whose temperament matches the space — the composed Viper for a sharp scheme, the witty Irreverent for a sober one. Let a single character breathe on a console or credenza, then add a cameo or a sphere bottle as the project grows. The pieces are designed to be gathered over time, so a collection builds naturally across rooms and years.
Begin with the character that fits the room — the composed La Vipera head, the witty L'Irriverente head or the sculptural Bottle with Sphere Magnum — and let your collection grow from there.
